First of all, the disclaimers.
One, I am a coffee addict. Specifically, a Starbucks coffee addict. Let’s just get that out of the way right now.
Two, I know that Starbucks isn’t the company of the year and that trueblue radicals eschew it just as much as they fight the WTO.
And three, I live in The Bahamas where issues get very complicated and some things are not what they seem.
That said, here’s what’s bothering me. The Starbucks outlet at the College of The Bahamas is closing down. It’s a big secret, too, with nobody announcing it beforehand, just a locked door on a new-week morning with the dark drawing in and students heading for finals.
And last Monday, when I was on campus with my class, and when the glut of students that meets in the Michael Eldon Building on a Monday evening, when I took my students into Starbucks for a class meeting just before it closed down, there was an incident in the parking lot in which four rather large young men stood around and mingled with the students. They looked somehow out of place, too alert and watching too many different people, to be entirely unsuspicious, and after hanging around the dark edges of the buildings at the perimeter of the crowd, they noticed that they had been noticed (by lecturers as well as by security guards) and they moved towards the edge of the lot, heading towards MacDonald’s. As they neared the gate, the incident happened.
By “incident”, of course, I mean “fight”; they tried to steal a student’s cell phone, and the security guard who’d been watching them intervened.
The difficulty was that the guard was smaller than they were, and, they tell me say, one of the young men has a black belt in karate. The result was that the attempted mugging turned into a fight in which the four began to beat and kick the guard. The other guards came to his rescue and the police and the ambulance were called (and came), and the four scattered. Two were caught, they tell me say, and two got away.
I say all of this to say something else.
The College of The Bahamas campus has absolutely nowhere for students to gather. It is an excellent academic institution, and I have long ago resolved in my mind that it is a university, no matter what detractors say. But as a place where people gather and talk and think and create the kind of change that makes societies grow? Not a chance. There’s no place for people to sit and meet and talk. What happened on Monday night is too unfortunately commonplace on the campus because of this very fact. And because Starbucks is pulling out of the campus, it is likely to become more commonplace still.
For the past two years, the only such place was provided by an outside entity — Starbucks, owned by John Bull. In the past two years, John Bull has provided an immeasurable service to the college community, and, by extension, to the city of Nassau, by having had the guts and the foresight to place one of its outlets on the college campus. A brilliant stroke, I thought. A wondrous place. Besides the overpriced caffeine shots and the too-large bits of food, it was a cafe in the place where young minds are beginning to wake up, and the fact that it was a corporate entity, part of a chain, was important, for more than students gathered there. It was a node where all parts of the society could come in safety. You could run into anyone there. Each local Starbucks outlet has its own clientele, its own feel; in this one, though, it seemed that you could run into almost anybody. For the past two years, Starbucks has contributed to the studies of students, by providing a sensible place where people could meet and talk and plan group work. It has been intimately involved in book fairs, by allowing its porch to be used for readings. It has embodied Bahamian art with its mural on the wall. And, while supplying the campus with its special drugs, it has helped festivals get planned, books get written, research get done, and a future Bahamas be made.
Apparently, however, none of that is important. What appears to be important is some kind of bottom line. I hear rumours that it is the least profitable of the chain, and it has long been on the chopping block.
Corporate Bahamas, hear me loud and clear: WHEN ARE YOU GOING TO REALIZE THAT PROFITS ARE NOT SIMPLY MONETARY? When are you going to understand that sometimes profits are like dividends; they pay off down the line? (You expect your shareholders to get that concept — what if shareholders treated you the way you treat your customers, suspended their goodwill, and expected major returns straight off?) The profits that are being borne by the Starbucks COB would have been reaped by you, or by John Bull, or by the society at large five, ten years from now when the students you allowed to congregate in your outlet, even though they didn’t spend as much money as the corporate individuals or the tourists in your other places did. The service you were providing to the community is worth far more than profit margins or overheads. (Perhaps this is something one could pass on to your landlord as well; perhaps the College itself is to blame for charging too much rent). But when the outlet closes, something far more than coffee will be gone — and the society as a whole will feel it down the line as well.
So this is my answer to those people who don’t think it’s worth fighting to keep that Starbucks open. I don’t care about the coffee or the prices or the reputation of the place. I care about the people and the society and the service that that cafe provides for the community. There are precious few places in this Bahamas that treat Bahamians like fully fleshed human beings; Starbucks is one of them. I go into Starbucks for the smiles, not the coffee (I can buy the coffee and take it home). I go there for the feeling of being treated like I belong, that I am worth something in my own country. Too few other places provide that feeling, and none of them exist where young people congregate. That alone is more important, and more revolutionary, than any coffee, tea, or muffins could ever be.




{ 7 comments… read them below or add one }
“There are precious few places in this Bahamas that treat Bahamians like fully fleshed human beings; Starbucks is one of them.”
That is the most depressing thing I’ve read all week.
Harry, I think you’ll find that this truth is (unfortunately) not uncommon as part of the legacy of most ex-slave societies. Unless there has been a fundamental and concerted effort to retrain individuals’ thinking about themselves and their place in the world, the hierarchies and assumptions that ran the plantations (and other slave institutions) replicate themselves generation to generation. In The Bahamas, that is compounded by our heavy investment in tourism and our proximity to the US and our uncritical consumption of American worldviews.
The result: a “front room” society where the best of everything is put on display for visitors and not used by locals, and a sense that second- or third-class is “good enough” for citizens. This hierarchy works best, too, when the visitors’ faces and skins fit with our concept of who should receive that sort of treatment; it doesn’t extend so readily to people who look like us. And it is almost never extended to the young.
Starbucks was a happy accident; it was imported with a corporate philosophy that emphasized personal relations, and in the Bahamian setting, that worked peculiarly well. I doubt that the franchise owners themselves recognize what a miracle they were in charge of, or how they might be upsetting the balance that they achieved by the closing of this particular outlet.
Dear Nico:
I wasn’t going to comment, but remembered this quote that is about as old as econmics itself.
“It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our necessities but of their advantages.”
- Adam Smith, The Wealth of Nations.
I’m glad you commented, Rick, because I needed a different perspective. Thanks.
You’re right of course. However, I see this as working against the advantage of both COB and the Starbucks franchise in The Bahamas, assuming that both of them plan for the long-term — COB because its relegating the welfare of the people within its walls to last place and Starbucks because they are losing the opportunity to capitalize on a future customer base that might be far more lucrative down the line for them than now appears to be.
I don’t know the numbers, but I wouldn’t be surprised if Sbux outlets that don’t rely primarily on tourists (like Palmdale, the now-defunct COB, and undoubtedly Harbour Bay) are more likely to show consistency in patronage in this economy than those that face the visitors — downtown, Marina Village, and the Casino (I don’t know about the Mall outlet, which I have only been in once, but which was at that time not busy). I am told that the Casino outlet is also closing, which does not surprise me. But the fact that Starbucks COB is almost always populated (even though the expenditure per head is probably less than elsewhere) suggests to me that Starbucks had a captive audience. Students mightn’t be able to afford the prices today (which also suggests to me that perhaps there should be a more affordable line of items available), but if you create coffee addicts they will come back (as I have done since my exposure to Starbucks in Canada in 1995) over time, and their expenditure will double or triple.
Much of my frustration here comes from our inability — or is it an unwillingness — to trust our fellow citizens, to believe that a good idea needs to be given room to blossom. But I’m writing another article on this. I believe that it might have been possible for The Bahamas to provide a local model for global development, much as we did with the Urban Renewal programme some years ago. However, we tend in these cases to opt for safety, to go with old models, rather than trying things that work. Everywhere else in the world corporations like Starbucks are seeking to build partnerships that offer profits in ways that are not simply monetary (everywhere else corporate entities seem to understand that building brand loyalty and goodwill are as good as money). It saddens me to realize yet again that in The Bahamas money is all that counts.
Hi Nico:
Altruism does has its limits.
Is there an opportunity in that space for a few like minded people who don;t mind breaking even or losing money?
Probably. I guess we’ll find out! Nature abhors a vacuum, so they say.
Nicolette, where can any of us gather to make good community? This colonial curse makes us vagrants in our own homeland. I am so sorry for the students. can anything be done, a last desperate plea of some kind?
in solidarity.